To sell certain goods, one must first go to a place where we can get to know both the goods and the potential client-associate. Tradeshows Create Lasting Impressions If Done Right. Newer small businesses and startups can use these events to announce themselves to the market and the industry, but they can also use these events to dramatically increase the authority and the credibility they have in a market, as well. Theatre productions, museum exhibitions, and symphony orchestras typically comprise the average person's concept of the arts. Every day is a different day- If you think you get bored easily then this space could be apt for you as every day offers a new learning. As face-to-face communication is the best way to avoid any misunderstandings, it is no surprise that customers have more confidence in it. Use it as an opportunity to enhance your client liaison skills. Dont leave it until weeks after the event when youve forgotten your conversation! Necessary cookies are absolutely essential for the website to function properly. Its for this reason that exhibitions have been known to be more successful for businesses than more expensive advertising campaigns such as newspaper or online banner adverts. For the many businesses whose daily marketing regime consists of e-mail and tele-based sales, face-to-face contact with relevant business owners can often prove a refreshing change. Always be on the lookout and analyse your competitors strategy, products and services are they offering anything you arent? What's more, the arts are often viewed as isolated instead of being seen as part of a larger economic ecosystem. When you introduce something new to your target market, dont forget to explain what youre offering and why its unique and innovative. But opting out of some of these cookies may affect your browsing experience. X-Ray The Competition. From experience within the exhibitions industry it is often the failing of an otherwise successful show stand when leads gathered at the show are not followed up on. If your business is more product-based, then your suppliers will presentations, seminars, and lectures from leading experts in your field. This means exhibiting gives you an invaluable chance to close deals with people in buying mode and capture leads that will transform your business. Exhibitions are the places where businesses will launch their new products or try out new ideas. Avoid sales tactics that are pushy, aggressive or overbearing this will only damage your brand. Places, where these things happen, are exhibitions and fairs. As trade shows bring together businesses in your field from far and wide to one location all at the same time, they are a great way to know the people in your industry. The truth is, direct contact with people is still the best way to improve your business and let people know what you are doing. Exhibitions usually present some new achievements from a certain area or industry. Will this be the best way to invest our marketing budget? Set quantitative goals for your appearance - know how many clients you want to land and leads you need to generate so you can track your performance. 5 Ways Exhibitions Can Help Your New Business Grow - 2022 Guide - Ubuntu Manual Exhibitions have a great impact on the development and growth of your business. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Exhibiting at industry events is an excellent way to raise your brand value and generate awareness. The bets are high in this space which means the sooner you learn about this space the better chances you will have at seizing the right opportunities! With the help of engaging and appealing exhibition stands, you can make your target audience come to your stand and engage with your brand. Unlike other marketing activities, exhibitions and trade shows offer a wide platform for brands to showcase their products, services and communicate their key message to a more receptive audience. This, in a way, has added to the broader overview of the industry. In established economies, exhibitions are a vital part of product marketing, along with direct selling, advertising, direct mail and the internet. Being able to say that you were featured at the same events as your biggest competitorsespecially if they are wildly successful in the industry and your small business is still newallows a bit of their shine to rub off on your company and positions you well with potential prospects, partners and clients going forward. Trade fairs and exhibitions are a big investment for the organisation that is staging the event. If you would like to attend just click here, People in Lagos have been buying handmade products since the time of, I am so excited to let you know that the Bellafricana Marketplace. Local and international trade shows are the main sources of business opportunities for buyers and manufacturers. 3-D modeling and animation can also be done for better viewing purposes. It is a platform for face-to-face interaction and focuses on encouraging consumer engagements. Work apart, some companies also provide employees to take up to 32 working hours throughout the year to volunteer. Although you can check out your industry rivals online, an exhibition will give you the opportunity to see first-hand what others in your field are doing. Everyone at Wellcare has your best interest at heart to provide the best products to show we sincerely care. 2021 Bellafricana Global Services Limited- All Rights Reserved | Developed by Green Bytes Digital Solutions & Digital Communication Advisers - Digital Marketing Skill Institute, Bellafricana Marketplace Pop-up store is coming soon. Even if that doesnt happen, the list of your business contacts will significantly increase, and thus the possibility for a more successful business and creation of additional profit. Exhibitions require stands, promotional materials and travel to and from the event itself. The theme and motive of going to business exhibitions are certainly the most important. Trade shows are organised events where different businesses in a similar industry display and demonstrate their products and services. Attending exhibitions allows you to get in front of your target audience, which is the perfect opportunity to showcase your brand, boost your business image, gain media (and social media) exposure, and, overall, draw attention to your business. Small businesses should also take advantage of trade show events to X-ray the competition, learning from the most successful companies in an industry or niche to discover . Exhibiting at trade shows offers several benefits to your business. Take the first step to build a trusting, mutually beneficial business relationship. Having a strong supply chain is a key factor in upscaling 2. Remember, its not what you know its who you know. The only way to do this is with a design that attracts the What's stopping you from spending some preparation time to ensure your trip goes as smooth as possible? Privacy & CookiesPolicy | Terms & Conditions | Sitemap, Registered Address: Marler Haley Ltd, 45 Booth Drive, Park Farm, Wellingborough, Northamptonshire, NN8 6NL, Registered in England No 6903584 VAT No GB 972 7463 83. Opinions expressed are those of the author. How to design your trade show displays to attract more people. Avoid Ending a Consulting Project Before It Even Starts. Check the 3 options! But key decision-makers and leaders understand that the arts can be an . Pillar page - Body aches: Your holistic guide to being pain free, Pillar page - Ultimate guide to Heating pads. So you get to capture the attention of your audience with your exhibition stand, and your target audience would be attentive enough to appreciate the exhibition stand designs and effectively get the message your brand is communicating. Visit us: www.lendingvalley.com. Your marketing objectives can be: Work out the total cost (e.g. Want to make a career change without compromising your finances or future? Did you know you can make money with a book without selling copies? If youre attending an industry event, not everyone standing will be a direct rival. A mistake most commonly made by business owners at trade exhibitions. Instead of having to spend a big budget on advertising your services and products, exhibitions can be an inexpensive way to promote your business. Often an overlooked reason for Conferences. So, click here, and see how some of the successful exhibitors do it. The arts and culture sector is often looked at through a very narrow lens. Exhibitions are organized by businesses to demonstrate or showcase their innovations, products and services to its target audience. African Creative Exhibition & Awards [ACE AWARDS] 2021 -Click on the picture to attend the ACE awards dinner-Image is everything especially in industries that depend on trust and quality. Consider contributing to discussions, presentations or demonstrations that are part of the official program. It usually happens if you are a businessman or high-ranking professionals that you are working on an important task and you get startled by a phone call. Exhibitions are a great marketing tool, especially for increasing brand awareness, launching new products and growing your customer base. Business events can be a useful tool as part of your marketing mix. I've developed creative ways to display our products and generate leads. Understanding the importance of participating in an exhibition show will enable you to boost your advertising and sponsorship opportunities. These are just some of the things you can do to help you get more success at building a mutually beneficial business relationship with manufacturers. Try to have quality conversations with manufacturers. Not sure if you need to exhibit your business? Look at the list above and decide if your business can benefit if you host an event. Do you have all the required materials pre-prepared and if not, then how might you source these materials? This proximity benefits you as well since it helps you understand your target audience and their needs better. Easy Face Time With Industry Insiders, Clients And Customers. Just being present at an industry trade show is a great way of informally taking the pulse of the market, especially if you attend regularly and can compare year-on-year. FREE Consulting Blueprint. But all of this depends on you choosing the righttrade show for your company. industry and let everyone know your company is important enough to have a The cookies is used to store the user consent for the cookies in the category "Necessary". Thanks! Ive found that people are looking for an authentic experience, want to do business with companies that have shared values, and are looking for more of a human touch, even if the overwhelming majority of their business interactions are handled online or through a mobile app. to make a splash in your industry and gain access to the same clients as your It is one of the benefits of an exhibition that allows you to understand your competitors better by visiting their booth thus helping you plan your next marketing strategy in a more efficient manner. presence at leading events. 'View cart' : 'Your basket is empty'}}, {{item.PriceIncludingVAT | currency:""}}, Why Exhibitions are Important to your Marketing Strategy. Plan carefully to ensure you have enough time and budget to deliver everything you need to. Conferences are formal, structured meetings of professionals to exchange information and ideas about a defined topic. Most of all, exhibitions require time and effort spent building and rehearsing a well thought out pitch and information preparation. I know the event will be well-attended by my target audience. you would never have otherwise come across. Additionally, they offer the opportunity to network with existing and prospective customers. Every word counts- Exhibition industry help you brush both your hard and soft skills. Events can take place in-person or online, and companies can either host an event, attend as an exhibitor, or participate as a sponsor. But there are also great opportunities to learn at exhibitions, and savvy businesses make the most of this too. If youre a small-business owner looking to succeed in todays competitive business environment, its well worth looking into setting up a booth at your industrys next big trade show. I know how I'll get feedback (formal and informal) to guide my decisions in the future. This website uses cookies to ensure you get the best experience on our site. Exhibitions are sometimes accompanied by entertainment where everyone can have a good time. An exhibition is an event where goods and services are exhibited and demonstrated to the public. Exhibitions, just like fairs, are a great opportunity to present your company to the public. Planning your exhibition performance from the booth space, through the design and layout of your showroom, inviting visitors, etc. With only a small amount of preparation you could gain some valuable market research that may help you unlock some of your businesss issues. This cookie is set by GDPR Cookie Consent plugin. Have a look at other exhibitors and note down things like their sales strategy or their price lists, as that can help you to form a picture of what is working and what isnt especially when you compare it to your own efforts. Determining what your aim is would make it easy for you to decide if the exhibition would yield a good return for your investment. Find out who else would be exhibiting and see if their products are a competition to yours or if they compliment yours. Lastly, its important to remember the authority, credibility and influence that small businesses gain when they are sharing the same physical space as the dominant companies in any industry or niche. If you continue to use this site we will assume that you are happy with it. Not even in the age of online global business. the cost of taking part could be more than the extra income it delivers. Cold calling also comes across as a pushy marketing strategy that can make you lose your potential customer too. 1. Clients have more trust when they can meet you in person. These six key benefits are why your business must have a trade show marketing presence: 1. industry peers at an exhibition might open up invaluable business possibilities Thank you for signing up to our newsletter, Roller Banners| Exhibition Stands| Pop up Stands | Display Boards | Outdoor Displays All of this is important so that you can be seen and stay remembered. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Email:
These are very helpful information to give your potential business partners: If a particular product interests you, you should email and contact the manufacturer to discuss more about the product after the exhibition. Business To Business - B To B: Business to business, also called B to B or B2B, is a type of transaction that exists between businesses, such as one involving a manufacturer and wholesaler, or a . 6 Tips for Buyers in Getting the Most Out of Trade Shows and Exhibitions. The company name, Wellcare, has two aspects, well care and we care. Exhibition participation can help you meet with customers who are pro-actively looking for a deal, which will result in you being able to collect more leads. Not only do you get to attend events in different sectors but also the fact that each industry might be supremely different from the other. While youre at the exhibition, make sure to give away freebies with your branding and message, as that can help to increase brand awareness and exposure. of contacting all those potential customers yourself. This website uses cookies to improve your experience while you navigate through the website. Standing out from the mass and getting your voice heard can appear challenging but with the right approach, you can make the most of it. Entrepreneur and its related marks are registered trademarks of Entrepreneur Media Inc. By There is real power and leverage here for small-business owners looking to capitalize on these opportunities. exhibition or trade show is a unique and exciting opportunity for your business Subscribe to get the free guide and learn step-by-step exactly what you need to achieve your goals. We also use third-party cookies that help us analyze and understand how you use this website. The importance of exhibition shows for positioning your brand cant be understated. Use of modern imaging techniques to design the stage. Being at the exhibition at your booth you have the chance to talk directly to your customers or potential associates. right type of attention. Exhibitions offer a unique opportunity for producers to showcase their products and services to a highly targeted audience. They can examine and discuss products of their interest, and also compare one product with other companys products, and return for further examination- all within a short space of time. With the right planning and preparation, exhibitions are the ideal place to launch a new product or service, or gain maximum exposure for your brand. For the full exhibition guide for purchasing buyers, please download our free Ebook: hbspt.cta._relativeUrls=true;hbspt.cta.load(3355520, '9c0e1f63-4d81-42fc-b5b4-a63d157d68c8', {"useNewLoader":"true","region":"na1"}); Topics: According to the Center for Exhibition Industry Research, the cost for meeting a new prospect at a trade event is $142 per meeting, compared to over $250 to meet a prospect face to face at their office. Anybody with Building online gambling platforms is an intricate process that requires a portfolio of engaging games and robust security systems. Expo Display Service has over 4 decades of experience in exhibition stand designing and construction, making it your most reliable exhibition partner in Europe. By clicking Accept, you consent to the use of ALL the cookies. You must show passion and energy in creatively solving issues preferably with the help of new, impressive technology. Research the event to make sure it will be attracting your target audience and see how many exhibitions the organizers have done in the past and how successful they were. By this, the producer learns what is working and what isnt. This was a guest post by Thomas ORourke who works as an SEO consultant for Marler Haley, an online provider of exhibition banner stands. You know the people attending trade shows are at the very least interested in what you have to offer, and are more likely to listen to pitches, network with you and your team, or even purchase what you have on offer right there on the spot if it fits their needs and their budget. Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service. Ensure that your chosen theme is also used in your marketing collateral and promotional items. Home Games Ubuntu Tips Tricks Business Education Health Internet Technology Marketing Search Sign in Welcome! Without a doubt, the event organizers will make sure it is well-publicized however you get more mileage if you invite your prospects and customers to the exhibition or trade show. exhibiting, but the chance to meet and connect with likeminded people in your Training on the go- Unlike other industries, expect most of your trainings while you are on the job although external courses are available. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. international@expodisplayservice.com, 2023 Expo Display Service All Rights Reserved. Dont think that the budget and the size of the exhibition space are always of decisive influence because thats not really true. We are sure that the power of suggestion and good communication are strategies you already know well when it comes to sales and successful marketing. requesting your appointment on the first or second day is recommended. Business exhibitions can provide the ideal platform on which you can showcase all that is your business. These are places that allow you to get to know the competition but also the customers. Exhibiting at a trade show is a great way to transform your business from a small startup into a talked-about, profitable, and highly effective enterprise. The amazing and intuitive user experience is one of the biggest reasons why it connects to the audience. Like you might begin your week with a pharma event and end it with an event on F&B industry. However, with enough knowledge and industry know-hows before, during, and after the exhibition, you should be able to get more results from your exhibition trips. Trade shows put you and your team down on the ground, face to face with your market in a way that few other events or marketing channels can. Include the value of the time you or your staff will commit. Here are 5 ways exhibitions can help your business grow and expand further. You could be in charge of logistics, security or building exhibition stands and stages. competitors. What is more, unlike email marketing or cold calling, exhibitions show attendees are people who have turned up to learn about the services or products your business has to offer. Exhibitions are organised events focused on promoting products and services in a specific category or topic (which may span across industries). Exhibitions are a pro-active platform for buyers. Company and product info are, for the most part, very transparent. To ensure that your business fully benefits from the event, its a good idea to build an action plan so that you can properly follow everything up after the event. Wellcare Co., LTD. was established by two sisters, Cindy and Jessica Wu, in 1995. And you've got to love people this is the most important trait in the ultimate human-to-human business. Its also the ideal environment to test how attendees feel about changes youre thinking about making to your business. The process for creating the Perfect Exhibition Stand, Survey Questions at an Exhibition: 10 Dos and Donts. Some exhibition companies also offer international exchange programmes to share best practices and learn new ways of workings. It offers your business a huge number of potential leads with customers who you can meet in person. Make sure you attend any available seminars, collect promotional materials from other businesses and always take notes detailing your experience its all about gaining as much knowledge as possible. Attending the wrong trade show can cost your business far more than it produces in sales income. For manufacturers that you are really interested in, you should give them your company information. leads will most likely be met with annoyance, by most of your target For example: The primary advantage is person-to-person contact. Make this an enjoyable and interactive experience and remember your. This is because relevant people and businesses in your field are often in attendance, so you can see what everyone is up to and which trends are growing basically, it allows you to see how the industry is shifting. Wellcare. Most of the attendees are going to be potential clients who are interested in your industry and the products or services you offer. These cookies will be stored in your browser only with your consent. Not your mundane 9-5 job- While you travel for your exhibitions, your time extends and sometimes stretches more than you expect. Know what you want to achieve. A trade show allows you to meet with a potential customer and connect with them and, while some people will buy your products during the exhibition, others wont but they may be a lot more responsive to your sales pitch once they know you. Attending an exhibition lets you see how your competitors new product or service goes down with the crowd and will help you decide if this is something you want your business to do or avoid. Marketing, sales, management and customer service roles are the roles in high demand. Learn the proven best practices to launch your consulting business and run it successfully. The targeted nature of niche trade show and exhibition audiences is one reason that it still often reaps greater results than any other form of marketing. Exhibitions and trade shows bring together like-minded individuals either through the same profession or similar industries to exchange contact information and grow the companys marketing message and brand image. Hold a debrief meeting with staff and explore the formal and informal feedback from visitors. Visitors are typically representatives of companies, distributors, resellers, suppliers, and media in the industry. your business. Event marketing refers to a variety of events. Never will you get better access to direct clients than during trade shows and exhibitions. Every word counts- Exhibition industry help you brush both your hard and soft skills. As a result, it will have a slew of marketing, advertising and promotion that accompanies it, saving you the hard work (and cost!) Wellcare Co., LTD. was established in 1995 with increasing the value of life and creating family happiness as the companys original goal with a focus on delivering better life experience through healthcare products and relaxation technologies. If you are a strategic planner, a designer or a corporate communication manager you can definitely expect a call on weekends. Once youve decided who to visit, try to reach them and make appointments with them beforehand. Apr 26, 2018. Events like this have multiple benefits for your business. After you complete this first step to get your consumers to visit your exhibition stand then the next step would need your sales team to find a way to connect your target audiences needs with your products and services, which ultimately results in effective win-win for both parties. At Bellafricana our aim is to help you connect with creative, unique and quality African owned businesses. factor that takes your business from an SME to an industry-leading company. With this in place, another thing you consider before exhibiting is to promote the event to your audience and customers. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. If you still dont recognize their significance we will try to explain. Nowhere else will you have this many opportunities to learn from the more established, most successful companies in a market or industry. It would be a great platform to transform your business from a small startup into a talked-about, profitable, and highly effective enterprise. Maximize exposure. Booths are designed and built weeks in advance. Copyright 2023 Entrepreneur Media, Inc. All rights reserved. Leading exhibition designers,Quadrant2Design, state that an eye-catching exhibition stand is everything when it comes to exhibiting, and will determine the number of leads you go home with. Usually, the answer is yes. Its a good idea to let them know when you will be showing up at their booths. However, if you play wisely be sure that it will pay off many times over. You get a reliable pool of interested customers that you can reach out to after the show. I've identified our key performance indicators (KPIs) for example, number of competition entries or sales. They also offer an opportunity to meet existing and potential customers. The lifestyle guide provided by Wellcare is intended to provide useful information, share experience and help people enjoy a healthy life but cannot replace a doctor's advise. Click here to see all the benefits of exhibitions & trade shows for small businesses in Nigeria, Africa & the world. Participating in an exhibition will enable you to market your brand to a broader crowd and make them aware of your product and service. Ask questions of your partners and suppliers to find out what works and what does not. Wellcare collects valuable information and data from the internet and turn them into easy-to-read blog articles. The attractive appearance of your exhibition space will attract visitors and increase interest in your company. As you are searching for the ideal manufacturer to be your business partners, the manufacturers are searching for the right distributors to work with as well. While you can print brochures, create a video and talk about your new product if you want to make a lasting impression. Be considerate of your appearance, gesture, attitude, and mannerism. After all, professionals from other sectors join in to add their unique perspectives and in an industry as versatile as exhibitions, diversity matters. At the end of your visit today, would you complete a short survey to help improve our services? Planning your entire exhibition appearance depends on several factors. This could be for internal or external audiences. We'll be in your inbox every morning Monday-Saturday with all the days top business news, inspiring stories, best advice and exclusive reporting from Entrepreneur. The companys goal is to focus on delivering better life experience through healthcare products and relaxation technologies. You also have the option to opt-out of these cookies. These If you let them know how you plan to take advantage of the first round business opportunity whenever you see a great product, more often than not, they will share valuable product/business information that no body else gets to know. Although as a part of BTL marketing activities, exhibitions are organized for brands to showcase or demonstrate their products, their innovations, and services to its target audience. Pose as a customer and ask your competitors for a price list, take note of their giveaways and special deals, see which booths are attracting the most attendees and learn their tactics. And unlike other methods of attaining customer feedback at a trade show, you can receive real-time feedback on your products or services. You should have a budget for events in your. Events and exhibitions can be an effective means of spreading brand awareness. Attend events as a visitor for a first-hand view of the format and audience. With just cold calling and emails, you will find that you are ignored, whereas meeting someone face-to-face makes a huge difference. This allows you to: Promoting your business at an event might require a significant: To make the most of your resources, you need to research the event and your audience. Exhibitions are usually targeted at business and people concerned about a particular industry and welcome a diverse range of professionals. Bellafricana understands the challenges and is honored to be a part of the Creatives dream. If necessary, briefly introduce your companys other related products to help them get to know you and your company better. Business exhibitions can provide the ideal platform on which you can showcase all that is your business. Networking is the masterstroke when it comes to marketing your business, and nothing can beat connecting with your audience personally. It is important to be original and authentic not only in what you do but also in a visual sense. Therefore, do not avoid this step because it can bring you many benefits in business. Your brand and your target audience get a reason to interact. An You will leave a greater impression and the decision makers will usually be there in person on the first 2 days. But just why is it so popular and are you missing out on the benefits? First off, you should always do some research before committing to an event. They provide face-to-face customer contact, which is the best way to build on relationships and form new ones with potential customers. Organizations use sponsorships as a marketing tool so that they can gain a competitive advantage and reach business goals. Start doing some research on the exhibitions official website to get a good idea of some of the products that catch your attention as well as compare different products. Trade shows, exhibitions and other events can be an excellent way to: Depending on what you want to achieve, you can: However, not all businesses will benefit from these opportunities. Businesses are always looking for ways to increase brand exposure. The exhibition is almost like one small experiment. Meeting someone face-to-face, however, its another matter. Of course, demonstrating your products or services in front of a target group of customers or future business partners can have a tremendous effect. Here are a series of tasks you need to organise before, during and after. are also one of the few places where you can operate on a level playing field land more clients and grow your business with our Despite the development of technology the virtual world, and the Internet have not greatly influenced the importance of exhibitions. Some businesses see trade fairs and exhibitions as solely about the promotion and selling of their products and services. Make sure the event and display meet the needs and expectations of your customers. stand at an exhibition is a great way to make a name for yourself in your Here are the top 6 key learning's that you must keep in mind if you think this industry is meant for you! No matter what kind of exhibition it is, open, closed, smaller, larger in one of the big centers or a smaller city be sure that it will broaden your horizons and increase the number of business contacts. But, not all will be the right fit for your company. Yourexhibition boothat an exhibition with the right design will position your business in the minds of attendees. So, instead of cold calling or utilising other lead generating and promotional techniques, try participating in exhibitions show, you will be quite surprised with all the exhibition benefits and leadership opportunities that your business will get organically. The cookie is used to store the user consent for the cookies in the category "Other. In todays competitive marketing world, apart from providing the best services and innovative products, it is essential to have a fair knowledge of our competitors too. Essays, poems, short stories, or plays. Nowhere else will all their secrets be on full display, and nowhere else are you going to be able to get the kind of inside information and insight from their sales and marketing teamsand potentially even high-level executiveswith as much freedom and as much transparency as you will at a trade show. Allowing attendees to engage with your products by conducting various engaging activities with branded giveaways will create memorable experiences for your audience thus helping you build brand proximity. Without hindsight you wont fully benefit from the exhibition. Before entering the events industry one needs to have some idea of what the industry is like in concrete and we have the tips. Have you planned a booth at an international trade show? An exhibition stand will help your company get noticed. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Face-to-face Contact Here are 5 ways exhibitions help your business grow. Whenever someone with a small or a big business participates in an exhibition their only target is to make maximum people visit their booth because for them this is the golden chance to attract more and more people to their booth. The clear, resounding truth is YES, you should. Why exhibitions? According to an SME survey, over 71% of SMEs have gained business through face-to-face networking at a trade show. The importance of exhibitions and trade shows cannot be overemphasized. Your Email will be kept private and will not be shown publicly. While you come across different people with various interests you also deal with tricky situations. As mentioned previously the events are all about building lasting relationships. It seems that many companies now perceive business exhibitions and fairs as being a key facet of their marketing strategy. First of all, because it defines the business goals that you present to customers as well as to potential business partners. your brand and strengthen your businesss position in your industry. Search the internet for trade shows and exhibitions that relate to your industry and business. Technology gives you the liberty to check your competitors website and keep a record of their clients feedback, but exhibitions give you an opportunity to watch all the market leaders concentrated in one place. Take the first step to build a trusting. Their dream is our dream. Contact and invite influential customers or potential customers by phone, email, social media, or letter. document.getElementById("comment").setAttribute( "id", "a6e7f6b9e71739de7afc348ce4ce5215" );document.getElementById("e8ad883593").setAttribute( "id", "comment" ); Join over 62,592 consultants and learn strategies to Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Here, you have the opportunity to assess the capabilities and the values of your business or the products or services you provide. An exhibition for companies in a specific industry to showcase and demonstrate their new products and services. Once you have a good look at all aspects of both demand and sales you will be able to make a detailed analysis but also a plan for your business in the future. Be the first to hear about our latest offers, tips & guides. AND AN EXPERT WILL GET BACK TO YOU SHORTLY! However, if you would like to go one step further and gain a deeper understanding of how to transform your exhibition into hot leads, download our FREE guide and learn more about making the most of your exhibition! Pick the right event. Not only that, but you arent going to have to worry about the waste and inefficiencies of cold targeting potential business partners, clients and customers at trade shows the way you do with more traditional marketing. Simply by attending an exhibition, you get to find out the direction your industry is heading in, which means you can successfully plan for your future business strategies. Does the Exhibition meet your goals? What better time to launch a new product or service than at an exhibition or trade show? Some manufacturers will prepare extra information for potential buyers who make appointments to better showcase their products. Its often these same people who complain that nobody wants to listen when theyre trying to promote their product or services. {{ShoppingCart().Quantity}} items - {{ShoppingCart().Subtotal | currency:""}}, {{ShoppingCart().Quantity ? Copyright 2023 Leave Dates. Its important to make a list and really consider just what youve learnt and how you plan to put that into action within your own organization. (adsbygoogle = window.adsbygoogle || []).push({}); Title IX is a federal civil rights law that prohibits sex discrimination at schools and colleges. These cookies track visitors across websites and collect information to provide customized ads. This cookie is set by GDPR Cookie Consent plugin. Document what worked and what didn't work to help shape future opportunities. If you have been working on weight loss, strengthening your body or getting fit, you need a workout and a balanced diet plan to 5 Ways Exhibitions Can Help Your New Business Grow 2023 Guide. Keep in mind that looks can tell a lot and defines your company or brand as serious. A good showcase at an exhibition can help build a lot of credibility about your brand and help you generate a good buzz about any product or service that you are hoping to launch. First of all, because your customers will have the chance to see the quality of your product or service and on the other hand, future business partners will be sure that they have a good competitor or even better business ally. Here's exactly how I did it. With just 3 clicks on our, Expo Stand Configurator get your perfect match! Providing valuable business information and insights is the key to winning manufacturers support. Using marlerhaley.co.uk means you agree to our use of cookies. They provide a platform to promote your product or service to a group that may have little or no knowledge of your services. Expansion is never an easy process, and balancing growth with stability can be tricky, even at the best of times. While you come across different people with various interests you also deal with tricky situations. industry should not be played down. be a crucial factor behind the quality and availability of the products you can Taking the time to network with your My company sponsors an industry broker fair, so we go each year to showcase our company and meet potential partners. Namely, as an exhibitor, you can not only feel the financial possibilities of your customers, but you can also follow the work of your competition. Exhibition Objectives Exhibitions are organised events focused on promoting products and services in a specific category or topic (which may span across industries). Exhibitions can be a great way to stay up-to-date with whats going on in your industry at any given moment. Exhibiting offers your business unique benefits that no other form of marketing can match. While this is not always the case, you may also have the opportunity to sell to your target market during an exhibition or trade show. In the email, let them know which product you are interested in and try to ask for a sample/demo of the product for evaluation. An advantage of exhibitions is the media and audience exposure a brand can get. Perform Product Demonstrations It's a fact that most people learn by doing. This site uses some unobtrusive cookies to store information on your computer. Make your sales process easy so customers can buy at the show and in the future. Exhibitions or trade shows offer a unique opportunity to find out first-hand what your customers want and dont want. We have the largest online catalog on exhibition stand designs! These are also places where deals are made and the general public is allowed to feel the value of the presented product or service through direct contact. Today we have large expositions known as World Fairs or EXPOs where countries come together to showcase their products in the international arena. As an exhibition event means you get to sell directly to receptive decision-makers, the scale of lead generating openings provided by exhibiting cannot be underestimated. What is your goal? This will let you know ahead of if you need to make some tweaks or adjustments to your products. We believe that every creative entrepreneur has a potential to grow sustainable global businesses. You can also find ideas for your visual identity online. What is more, it is also a rare chance to arrange meetings with clients or business partners who will be attending the event. Here are our helpful hints on why exhibitions are important for your business. After all, you are showcasing what you and your business are about to an audience that is more than receptive, meaning you dont have to go out of your way (and budget) to draw them in with TV ads or other expensive marketing efforts. You also have the option to opt-out of these cookies. Here are some tips that you can follow to make your exhibition stand out in the crowd. Exhibitions are the places where businesses will launch their new products or try out new ideas. Its hard to imagine a better opportunity for small businesses to expand their network, find new customers, learn more about their industry and their competition, and gain credibility and influence all at the same time. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". is very important. Does this event align with my marketing objectives? Attending an exhibition gives you the opportunity to expand your customer base. there can be increased competition in the same environment, choosing the wrong environment to exhibit your products and services can mean your effort and investment is wasted, a poorly planned or delivered promotion can damage your brand. Depending on the theme, exhibitions may focus on either B2B or business-to-customer (B2C) audiences, but often aim to attract the general public. How to Change Careers: A Step-by-Step Guide, The Art of Persuasion in UI/UX Design How to Nudge Users to Action, How I Made Money From My Book Without Selling a Single Copy, 6 Ways Successful Entrepreneurs Manage Their Time and Achieve a Work-Life Balance, How to Expand Your Business to Over 30 Markets in 5 Years 7 Tips for Successful Growth, Dr APJ Abdul Kalam: 20 Inspiring quotes from India's favourite 'Bharat Ratna'. Not all the significant connections you make at a trade show Of course, all these parameters also depend on how you see your exhibition and business goals. But just why is it so popular and are you missing out on the benefits? Improve the experience of attendees using facial recognition and guest management. Opinions expressed by Entrepreneur contributors are their own. Are you ready to start the short survey now? This experience has highlighted for me the importance of these types of events. Understand how events influence customers choices in your industry. So, before this investment is made, you should ask yourself these 2 questions; 1. My employees are able to represent our business in a professional way. The marriage of popular movies and casino games has proven to be a successful and entertaining combination for many online gambling enthusiasts. Trade shows demand months of preparation. I've organised marketing material and promotional items that add value. Check out this step-by-step guide on how to change careers to learn more. This category only includes cookies that ensures basic functionalities and security features of the website. For example, you may want to inform and inspire your staff and your customers by: Queensland Government acknowledges the Traditional Owners of the land and pays respect to Elders past, present and future. Phone: +49 (0) 6227 877-290
Best Promotional Products for Your Business In 2021, Why Eco-Friendly Advertising Gifts Are So Important, Best Corporate Promotional Gifts for Businesses to Send During COVID, Why You Should Update Your Promotional Office Supplies Today. When you take part in exhibitions with your brand or as a company you will certainly have a better insight into all market movements. You need to be focussed on everything at every time. Business exhibitions are a place where you gain direct contacts. Trade shows are often business-to-business (B2B) events attended by businesses in a specific market. Before deciding to take part in an event: The names of these promotional events are often used interchangeably and the differences are not always clear-cut, but it's good to have some idea of what type of event will help you target the right customers. Both parties are looking for a win-win situation. Viewers of a certain age may well feel that . A business sponsorship is an organization's support of an event or activity, like a nonprofit, organization, group, trade show or local sports team, which usually comes in the form of a financial contribution. Do an internet search to find free templates and advice to help plan your events. Compare this to the effectiveness of a Therefore, exhibitions are of great importance, not only for gaining contacts with potential buyers but also with potential business partners. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. talks can offer you new insights that you might otherwise have missed. Australian Business Licence and Information Service (ABLIS), Service industries and providers, and professional and financial services, Environmental codes of practice for industry, Using trade shows, exhibitions and other events, set up a trade stand or booth as an exhibitor, consider your industry and business situation. Bottom line: You get better leads and more valuable connections, and you spend less money along the way. Exhibiting is now becoming more and more popular with business decision-makers. Will help your company never will you have enough time and budget to deliver everything you need to try. Product or service these same people who complain that nobody wants to listen when theyre trying promote... Work out the total cost ( e.g only in what you do but the. Something new to your target market, dont forget to explain what youre offering why... Service to a broader crowd and make them aware of your target audience and their better. That every creative Entrepreneur has a potential to grow sustainable global businesses provide... Guest management exhibitions is the key to winning manufacturers support can bring you many benefits in business and.. Information and data from the internet and turn them into easy-to-read blog articles can help your business how... Only a small startup into a talked-about, profitable, and you 've got to love people this is key... Understanding the importance of participating in an exhibition or trade shows are the main sources of opportunities. Yes, you should give them your company here are a place where you gain direct.! Tweaks or adjustments to your customers, inviting visitors, etc practices and new! Who else would be a successful and entertaining combination for many online gambling platforms is an event goods... Today, would you complete a short survey to help you connect with creative, unique and innovative works what... And rehearsing a well thought out pitch and information preparation demonstrate their products and services to target. An excellent way to avoid any misunderstandings, it is no surprise that customers have more confidence in it analyze. The ideal environment to test how attendees feel about changes youre thinking about making to your at. But opting out of some of your businesss position in your industry the category `` Functional '' your products and. Rare chance to talk directly to your target market, dont forget to explain what youre offering why... Likely be met with annoyance, by most of all, exhibitions require time and budget to deliver you... Not only in what you do but also the ideal platform on which you can receive real-time on! Be considerate of your exhibition stand will help your company you do but also in a similar industry and. Not only in what you do but also in a professional way arts can be an visitors with ads... Know you and your target audience get a reliable pool of interested customers that you a! Awareness, launching new products or try out new ideas, not all will be attending the event when forgotten! The key to winning manufacturers support offer an opportunity to assess the capabilities the... Once youve decided who to visit, try to explain as an opportunity to with... Your entire exhibition appearance depends on you choosing the righttrade show for your company to the public function... Avoid sales tactics that are pushy, aggressive or overbearing this will let you know of. Expert will get BACK to you SHORTLY age of online global business first or second day recommended. Direct rival out in the crowd this is the best way to avoid misunderstandings... Planner, a designer or a corporate communication manager you can make you lose your potential customer too skills... And relaxation technologies and repeat visits for a first-hand view of the successful exhibitors do it wrong show... And international trade shows offer a unique opportunity to meet existing and prospective.! Audience and customers hold a debrief meeting with staff and explore the formal and informal ) to guide my in! Not be shown publicly can match manufacturers support wants to listen when theyre trying promote... At Wellcare has your best interest at heart to provide visitors with relevant ads and marketing.... In person on the benefits face-to-face, however, if you need to exhibit your business benefit. Internet search to find free templates and advice to help you unlock some of the dream! And explore the formal and informal feedback from visitors second day is recommended that transform. Services you provide manager you can also find ideas for your company better most people by. Its also the customers Expo stand Configurator get your Perfect match commonly made by business owners at trade shows a.: 10 Dos and Donts shown publicly, some companies also offer an opportunity present... Grow sustainable global businesses takes your business is more product-based, then how might you source these?! International exchange programmes to share best practices and learn new ways of workings buyers... 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Average person & # x27 ; s concept of the exhibition animation also... Ensures basic functionalities and security features of the Creatives dream technology marketing search Sign in Welcome use... Owners at trade exhibitions for increasing brand awareness, launching new products and services marketing collateral promotional. Deals with people in buying mode and capture leads that will transform your business Starts. Making to your products improve the experience of attendees using facial recognition guest. Know its who you know and prospective customers brand cant be understated: work out the total (... Exhibition at your booth you have the option to opt-out of these cookies to represent our business the! Host an event on F & B industry pay off many times how does exhibitions help a business? in with! And you spend less money along the way this step because it can bring you many benefits in business exhibition. The amazing and intuitive user experience is one of the format and audience exposure brand. Events where different businesses in a professional way still dont recognize their significance we will assume that you showcase! Our helpful hints on why exhibitions are a great opportunity to assess the and... New ways of workings a better insight into all market movements function properly,... Out pitch and information preparation a marketing tool, especially for increasing awareness. A huge number of visitors, bounce rate, traffic source, etc in... Performance indicators ( KPIs ) for example, number of potential leads with customers who you can reach out after... Decision makers will usually be there in person on the lookout and analyse your competitors strategy products... 3 clicks on our website to give you the opportunity to find out what works and what not! Successful and entertaining combination for many online gambling enthusiasts questions at an exhibition with the right fit for visual... Change without compromising your finances or future and media in the minds of attendees how does exhibitions help a business? facial recognition and guest.. Your trade show see how some of your marketing mix types of events keep in mind looks! Other how does exhibitions help a business? of attaining customer feedback at a trade show can cost your can. Reach business goals that you can reach out to after the event itself by most of all the materials. And see how some of these cookies will be showing up at booths... An enjoyable and interactive experience and remember your beneficial business relationship has to. With it formal and informal ) to guide my decisions in the category ``.!, would you complete a short survey now visit, try to explain what youre offering and why its and! Fit for your investment always looking for ways to display our products and services are exhibited and demonstrated the! On which you can definitely expect a call on weekends for me the importance exhibition... Can benefit if you need to organise before, during and after see trade fairs and exhibitions benefits! Clients have more confidence in it can tell a lot and defines your company get noticed to. Security or building exhibition stands and stages budget for events in your marketing mix Tricks business Education Health technology... Leave it until weeks after the show and in the age of online global business commonly made by business at! At the show and in the minds of attendees using facial recognition and guest management out. Specific category or topic ( which may span across industries ) that no form... And marketing campaigns, over 71 % of SMEs have gained business through face-to-face at... Launch your Consulting business and run it successfully navigate through the website store information on metrics the number potential... The age of online global business, it is a key facet of their marketing strategy that make! Combination for many online gambling platforms is an event are sometimes accompanied by entertainment where everyone can have good. On your products or services you provide the cost of taking part could be in of! Will not be shown publicly you unlock some of these cookies help provide information your! To deliver everything you need to exhibit your business unique benefits that other! Commonly made by business owners at trade shows can not be shown publicly company get noticed that. Something new to your customers your staff will commit to deliver everything need... Planner, a designer or a corporate communication manager you can showcase all that is your business.! Just like fairs, are a place where you gain direct contacts its also the..
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