vevo advertising specs

It is important that the appearance of the logo remains consistent. This unit displays in all standard web browsers and is sized to be visible in most standard screen resolutions. Feminine care-related advertising must run as rotational inventory only, restricted to the following levels: The Vevo service is not generally directed to children under the age of 13. NDM Lesson 1 . You should consult with your legal advisor(s) if you have any questions about the laws, rules, and regulations that are applicable to your ads. One of our most recognizable elements, the Vevo logo is known as the official stamp on musics visual content. Depending on the nature of the collaboration, the Vevo logo may not lead in the lockup or compositionthis is fine. Sticking to this construction will ensure there is consistency across the many different genre lockups. All alcohol-related advertising must include appropriate health warnings. When creating a composition, it is important to have enough contrast between background and logo to maximize legibility. When submitting a video release to us, there are several checks and VEVO requirements that need to be made before your video can go live, this means meeting VEVOs unique specifications for all releases. To be SSL-compliant, an ad must meet the following conditions: approved for VAST (Desktop & Mobile) serving by YouTube 3PAS, YouTubesXML summary for VAST ad server response, Approved for Tracking Pixel and Impression/View-Through Tracking by YouTube 3PAS, Mobile Platforms: require maximum 15 second video, No slates or leaders may be included before ad content, Include all dimensions for targeted platforms from SD to HD (see above), Linear pre-fetch VAST Tag Must comply with, VAST Ad Tag URL and all tracking callbacks therein must be SSL-compliant, VAST Ad Server must return crossdomain.xml file granting access to Vevo ad serving domains*, After 5 seconds the user may skip the ad or continue watching, Impression is counted at the start of the preroll regardless of whether the user skips or views the full video ad, See Video Mezzanine File specs above (excepting duration), Advertiser must provide URL to Skippable VAST. The channel name can then be designed following layout and typography rules. Background is too light, which reduces legibility. It is truly said that more the viewers you have more the other users will automatically attract towards your post. One of the main advantages of having your music video on Vevo is that it has a higher payout than YouTube channels that monetize their videos. x0000x00002 xBBoxx 4x168x32 1x830x9 64x728x72 3x356x1 xSubtxype xFooxter xTypxe Pxaginxatioxn 00xBBoxx 4x168x32 ID: 819100.. https://www.docslides.com/slides/vevo-ad-specifications.html, Please download the presentation from below link, US Channel LineupNewsSports & OutdoorsTech, Gaming & ScienceEntertainm - PDF Slides, Specifications Preconstruction Conference 2016 - PDF Slides, Part 8: Writing Specifications - PDF Slides, FRACTIONAL ELECTRODEIONIZATIONFEDIMEGA SPECIFICATIONS FEDIstacks are d - PDF Slides, Review of FIPA Specifications Page 1 of 60 Draft. 300x60px . However, to the extent there is any content available on the Vevo service that may be deemed to be primarily directed to such children under 13, pharmaceutical-related advertising is prohibited from running against this content.*. Alcohol-related advertising on connected-TV is only permitted for alcoholic drinks with a certification of quality and origin, and linked to a production region or to cultural, gastronomic, or regional heritage. Linear pre-fetch VAST Tag Must comply with, Static VAST Ad must always return the same duration. Partnerships Hierarchy. Pre-roll ad unit . Advertising for online pharmacies is permitted. Andrew McMahon Performs on VH1 Big Morning Buzz Live - 'Day in. Videos can include; Official Music Videos, Lyrics Videos, Visualizers, Teasers, Live Performances, Movie s/ Series, Music Documentary, Animated videos, etc. . A list of vendors and their capabilities is available. Advertising for (a) offshore casinos (i.e., casinos that are licensed and operate in other countries and accept bets from US residents, but are not licensed in any US jurisdictions), or (b) gamblingwebsites is prohibited. VAST Served companions support third-party tracking contained within the VAST response, but are not tracked by Vevo. All alcohol-related advertising must either (a) target logged in users age 18+, or (b) run only during the hours between 9PM and 5:30AM. Bottom right of image, in line with clearspace. Is the category for this document correct. Source: Vevo Internal Analytics, US 2020-2021 CTV viewing metrics; Vevo Proprietary Audience Estimates, 2020; Simmons NHCS, Spring 2020. VEVO BRANDED CANVAS The Branded Canvas is a large format ad unit designed for high-impact sponsorships. Bit Rate should not exceed 50mb/s. The Vevo wordmark is a nod to the previous visual identity, creating a sense of nostalgia and honoring the most recognizable aspect of the brand. Use tab to navigate through the menu items. Source: Vevo Internal Analytics, US 2020-2021 CTV viewing metrics; Vevo Proprietary Audience Estimates, 2020; Simmons NHCS, Spring 2020. In many cases, we will need to refer to Vevo within a sentence or paragraph. APPROVED THIRD PARTY VENDORS. In such cases, advertisers must be able to support the implied claim that the product does not present a danger to children. Video Compression Type: ProRes File Format: .mp4 Aspect Ratio: 16:9, 1.85.1, 2:1, 2.35.1, 2.39.1, or 2.4:1 Dimension Format: 1440p, 2160p, or similar native (depending on the aspect ratio) Frame Rate: 23.976, 24, 25, 29.97, 30, 48, 50, or 60 Bit Rate: 30mbps (2K) / 60mbps (4K) Audio Format: LPCM Channels: Stereo (L R) Sample Rate: 48kHz A banner image must be 2560 x 1440 pixels in order to fit all screen types, such as tablets, computers, and TV. This section expands on the different hierarchy options when collaborating or partnering with other brands. Clean color background that provides enough contrast. The creative and tracking pixels must only use HTTPS If your vendor does not auto correct the ad response to use the appropriate protocol or does not support the swapping of HTTP:// with HTTPS:// then SSL (HTTPS://) must be returned by default for all media and tracking URLs within the VAST ad, For the tracking of VAST Video Ad ads, we will request any insecure URLs via a secure connection. Advertising for public gambling (including, but not limited to, lotteries, sports and horse races) is prohibited, unless operators obtain a permit from the responsible authority of the states. Feel free to send suggestions. Foods High in Fat Salt and Sugar (HFSS) (UK On. Do not outline or create a keyline around the logo. Frame Rate: Minimum 29.97 fps (preferred) or higher. It is up to the Advertiser to ensure that the creative design elements such as Advertiser branding, logos, and CTAs are not positioned in the right 100 pixels if desired. APPROVED THIRD PARTY VENDORS. Product:)VIDEO)PLATFORM Video+pre:roll+thatruns+mulC:plaorm+where+inventory+is+available PotenCal+plaorms+include:+Desktop,+Mobile+(includes+tablet),+&+Living . The thumbnail must be: Once a VEVO channel has been created for you, you may also want to change the profile picture, add a banner photo, or add social media links to your channel page. 5. They will not accept any channels based on labels or production companies. x0000x00002 xBBoxx 4x168x32 1x830x9 64x728x72 3x356x1 xSubtxype xFooxter xTypxe Pxaginxatioxn 00xBBoxx 4x168x32 ID: 819100 Download, x0000 bbo 1 . foo ALL RIGHTS RESERVED. Automatically added in the top-right corner of the ad (Vevo & YouTube), Automatically added in the bottom-right corner of the ad (YouTube), Creatives with partially black or white backgrounds must have a visible border of a contrasting color, Both MP4, and WebM formats must be used to ensure compatibility across all major browsers, Rich HTML5 ads must gracefully fallback to support basic HTML5 across all modern browsers, Creative must must stay within iframe (no expansion beyond initial dimensions), Yes (Up to 3, must specify 1 billable impression), All tracking callbacks must be SSL Compliant (excepting Click Through), Will not work across all endpoints (Uniform support not available off-desktop), No pop-ups, layers, or other out-of-banner formats are allowed, Callback will be sent, no JavaScript will be executed, All tracking callbacks must be SSL Compliant, Audio levels may not be surprising or disruptively variable, 2.2 mb total polite load *Initial, plus subsequent polite loads (rich media tags/code), Must include: progress bar, play/pause/stop buttons, and mute/unmute button, Only user-initiated mouse effects (by rollover or click) allowed and are always in control by the user, Effects can turn mouse into different icon and/or animate portions of the ad, Provide a logo that meets the specifications above, Do not include any Presented by messaging, 11 Tracking Pixel URL for each Quartile *SSL Compliant, 1 URL leading to advertiser landing page (may contain 302 tracking redirect), Assets must be served by SSL-certified vendors, Site-served ads are considered SSL-certified, Vevo can supply a list of certified vendors. Advertising for online casinos, online poker, and/or virtual slot machine games is prohibited between 6AM and 9PM. Your video will be placed on a VEVO-branded artist YouTube channel. It can take up to 7 days for a channel to be created. When applying our logo, it is paramount that it is given enough space from the margins and other elements on the page. Advertising for online pharmacies is permitted, provided such pharmacies are accredited. There may be instances where other logo placements are necessary. Consistently applied placements, clearspace, and color treatments ensure our logo remains iconic in any context. Upload ; Computers & electronics; Software; Software manuals Note: 16:9 and 4:3 are preferred aspect ratios. *Please note that assets includes both creative assets, 11 pixels (used for tracking, research, audience verification, etc.) In the event of any conflict or inconsistency between the terms of this Advertising Policy and any advertising policies of the applicable third-party service/platform, the more restrictive policy will apply. Packshots are acceptable throughout audio videos. Digital, PowerPoint version - Council for Economic Education, 2013 - 2023 studylib.net all other trademarks and copyrights are the property of their respective owners. Advertising Policy Video Ad Specs: https://www.vevo.com/advertising/specs Table of Contents Introduction Alcohol Feminine Care Gambling & Lotteries Foods High in Fat, Salt, and Sugar (UK ONLY) Pharmaceuticals Political Restricted Advertising Categories Tracking Pixels Introduction xatio While there are some country-specific requirements outlined within the Advertising Policy, those requirements should not be considered an exhaustive list. Advertisements are prohibited from using prescription drug terms in ad text or landing pages. Reportedly, just over 80% of women and 75% of men are on the platform . Vevo, on the other hand, is only intended for music content. All content uploaded to either channel will publicly display on the single OAC once the merge. The Vevo service is not generally directed to children under the age of 13. Multi-pass encoding is recommended, but not required. Such modification(s) shall be effective upon posting. VEVO Thumbnail Specifications (HD Video Spec) Dimensions: 1920x1080. No attempt should be made to alter the logo in any way. Pursuant to LDA guidelines, if fewer than 71.6% of viewers are age 21+ then: All alcohol-related advertising must either (a) target logged in users age 21+, or (b) run only during the hours between 8PM and 6AM. Download Now, MSN Homepage Wallpaper Ad Format Specifications and Build Guidelines, WHO Specifications for Immunization AD Syringes - an update. The Vevo logo should only be used with black, white, and colors from our core palette. bbo Vevo reserves the right to periodically update this Advertising Policy, for any reason. A clearspace of half the width of the Vevo O should be included in all shapes and formats. Do not send anamorphic content. Providing alternate aspect ratios risks letterboxing, scaling and stretching of content to fit target aspect rations. All alcohol-related advertising must either (a) target logged in users of legal drinking age, or (b) run only during the hours between 8PM and 6AM. xatio xype Consequently, attractive ads with positive, evocative images and/or text associating alcohol with pleasure, glamour, success, sport, sex, opinion leaders, etc., are prohibited. 7. These are referred to as pre-roll, mid-roll, and post-roll ads. What are VEVO Requirements? and any additional requests made by the ad.*. CONNECTED DEVICES AD FORMATS. If you do not have a channel yet, we must first request one for you, free. Product:)VIDEO)PLATFORM Video+pre:roll+thatruns+mulC:plaorm+where+inventory+is+available PotenCal+plaorms+include:+Desktop,+Mobile+(includes+tablet),+&+Living . Source: Vevo Internal Analytics, March 2021. All other pharmaceutical advertising is prohibited. Or do you know how to improve StudyLib UI? Most of the ads you see, especially on platforms like . Advertising for prescription drugs by pharmaceutical manufacturers is permitted, provided that prescription drugs are not offered without a prescription. Using a compliant vendor does not mean the ads are necessarily compliant. The Vevo logo can be locked up to the left of genres, with a space between them that equals half the width of the Vevo O. https://support.google.com/youtube/bin/answer.py?hl=en&answer=188572&topic=30086&ctx=topic. Assets and any subsequent requests must load via https, Form data collected by an ad must send data via https, Some vendors auto correct their creative to be SSL compliant which means for these vendors there is littlechange needed for your creative to be SSL compliant. Video Ad Specs: https://www.vevo.com/advertising/specs, Foods High in Fat, Salt, and Sugar (UK ONLY). 6. MediaRadar helps advertising sales teams reach the key decision makers at brands. We ask that you contribute to a clean, evergreen and premium music video experience on the Vevo platform with content that can serve an On-Demand & Lean Back (linear) audience and does not conflict with their advertisers. We get Your Description, Story, Press Release, Lyrics, Social Links, Credits, etc under your video description. Please ensure that you check this page often to stay up to date on the latest requirements. File must be de-Interlaced (Please, No Interlacing) What is interlacing? Never use the logo in these situations. *Please note that assets includes both creative assets, 11 pixels (used for tracking, research, audience verification, etc.) ONLINE AD FORMATS Please see screenshots for visual examples. VEVO AD SPECIFICATIONS - pdf download. Do not use the logo as a framing device for imagery. VEVO AD SPECIFICATIONS . To be SSL-compliant, an ad must meet the following conditions: approved for VAST (Desktop & Mobile) serving by YouTube 3PAS, YouTubesXML summary for VAST ad server response, Approved for Tracking Pixel and Impression/View-Through Tracking by YouTube 3PAS, VAST Ad should include all dimensions for targeted platforms, including SD and HD (see above). E-mail us at advertising@vevo.com or complete the form below to learn more about our advertising . To create a feeling of consistency across all channels, sizing must follow the guidance below. Mathew Ekundayo - BLOG When submitting a video release to us, there are several checks and VEVO requirements that need to be made before your video can go live, this means meeting VEVO's unique specifications for all releases. party creative URLs must begin with HTTPS :// . Digital/physical retail or DSP callouts/buttons. Harness the broad appeal of music videos to reach your target consumer. Below are some mistakes to avoid. Note: 16:9 and 4:3 are preferred aspect ratios. Of Vevo viewers A18-49 do not subscribe to cable TV. Advertisements showing children using the product must depict adult supervision. For any questions regarding this Advertising Policy or any other advertising questions, please contact Lauren Davies at lauren.davies@vevo.com. This offers flexibility when applying logos across various applications. 2. Priority inventory access to unique content via frictionless transactions and transparency. The following is prohibited for all Alcohol-related advertising: Targeting individuals below the legal drinking age in the country where the ad will serve, Implying that drinking alcohol can improve social, sexual, professional, intellectual, or athletic standing, or lead to any kind of success, Implying that drinking alcohol provides health or therapeutic benefits, Portraying excessive drinking favorably or featuring binge or competition drinking, Showing alcohol consumption in conjunction with (a) the operation of machinery or a vehicle of any kind, or (b) the performance of any task requiring alertness or dexterity. Retain 90% of total earnings, every month. By downloading content from our website, you accept the terms of this agreement. This can be done by sending the material to us via email, however, the images must be a certain size. It should never be larger than one third the size of the Vevo logo. Assets must be SSL-compliant. It should not be reinterpreted, modified or embellished. Ad must consist of 'sponsored by' message and advertiser logo only 17 CONNECTED DEVICES DISPLAY 1024 x 768px 18 TOTAL CREATIVE DIMENSIONS: 1024 X 768px EXPORT SIZE 100k MAX CREATIVE MESSAGE GOES HERE DIMENSIONS: 1024 X 250px This unit runs on iPad only. Vevo's CTV business has been growing, accounting for 50% of Vevo's ad business. Must be set to 00:00:05 for all linear elements. 1 / 24 VEVO AD SPECIFICATIONS 584 Views Download Presentation VEVO AD SPECIFICATIONS. Activity Information. If your tracking vendor cannot support this functionality, the tracking URL supplied must be SSL compliant (start with HTTPS://). Having a VEVO-branded YouTube channel will also add some verification that you or your artist is on the same level as mainstream artists. Color On 10% Tint. We cannot support editing program artefacts such as edit lists or zero offsets embedded in the files. It is your responsibility to make sure that both you and your ads comply with all applicable laws, rules, regulations, and industry standards (e.g., IAB guidelines) in each geographical area where advertisements may appear. In doing so, we celebrate the iconic placement of the logo in music videos, and build on exisiting brand equity. All the uploaded content in DocSlides are the property of its rightful owner. MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. If applying the logo over imagery, always ensure there is enough contrast between logo and image to make the wordmark clearly legible. typ Automatically added in the top-right corner of the ad (Vevo & YouTube), Automatically added in the bottom-right corner of the ad (YouTube). https://support.google.com/youtube/bin/answer.py?hl=en&answer=188572&topic=30086&ctx=topic. Assets must be SSL-compliant. Always make sure that logos are optically sized; do not attempt to match height or width. Two clearspaces have been developed that shift in size depending on the size of the mark. All tracking tags and 3. rd. The Vevo Service includes features that automatically pass certain information about some of the unique identifiers assigned to your Device, including the Internet Protocol (IP) address, unique device identifier, or advertising identifier (collectively, "Online Identifiers"), to us and/or our third party service providers. THE VEVO TRADEMARKS AND LOGOS ARE REFERRED TO, Importance of Developing and Updating Written Procedures, Presentation Slides - Blinder Group /Local Media Assoc. The Vevo logo was designed and tested to work at various sizes. 2. Unlike the previous categories, the relationship between the Vevo logo and the original content migth vary depending on the channel. Advertising for over-the-counter medicines by pharmaceutical manufacturers is permitted. Advertisements which engage in the endorsement of political position(s) or political candidate(s) are prohibited. All alcohol-related advertising must run only during the hours between (a) 8:30PM and 5:00AM or 12PM and 3PM on school days, or (b) 8:30PM and 5AM on weekends and public holidays.. This will help you cut down on file size, lengthy encoding, exporting and file transfer times. What are VEVO' s video and thumbnail specifications? In 3-column view and 4-column view (full screen), the 728x90 Ad appears in full. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information. No Minimum threshold. However, to the extent there is any content available on the Vevo service that may be deemed to be primarily directed to such children under 13, gambling-related advertising is prohibited from running against this content. The service once offered a consumer mobile . Partner Advertisements are prohibited from using prescription drug terms in ad text or landing pages. Using 100% and 50% opacities ensures there is a clear distinction between the different categories. Never go smaller than this, though. All content display and pixel aspect ratios should be the same. # , @ $ % ? Advertising for online gambling (with the exception of sports betting) is prohibited. The following third party serving & tracking vendors are approved: DCM, Sizmek (vsst only), Innovid, comScore, Nielsen DAR, DoubleVerify, IAS, MOAT, Kantar, Research Now, Extreme Reach, C3 Metrics, Adform, Weborama, Adocean, Gemius, and Meetrics. All alcohol-related advertising must run only during the hours between 10PM and 6AM. Through Vevo, your video will be available on; YouTube, Roku, Samsung TV Plus, Apple TV, Amazon Fire TV, Amazon Echo Show, Pluto TV, Vewd, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, NowTV, SkyQ, Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, etc. 52%. Aspect Ratio: 16:9, 1.85.1, 2:1, 2.35.1, 2.39.1, or 2.4:1, Dimension Format: 1440p, 2160p, or similar native (depending on the aspect ratio), Frame Rate: 23.976, 24, 25, 29.97, 30, 48, 50, or 60, Bit Rate: 20 mbps (Minimum 7500 kb/s, if necessary). The construction of icons must respect clearspace and give the logo enough room to stand out. 2. Gambling-related advertising is permitted for (a) brick-and-mortar casinos, (b) lotteries, and (c) online sports betting (including horse racing), provided that the advertiser is licensed by the Australian government to offer the applicable gambling services. Use tab to navigate through the menu items. In certain instances, the logo might be placed on top of photography. Release your video on Vevo. Other rules regarding the styling and look of the video are also enforced by VEVO, such as the video must fill the entire screen and may not use letterboxing. Of Vevo's total audience are CTV viewers. Advertising promoting online pharmacies is permitted. Vevo spent under $100 million on advertising in digital and print in the last year.They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. URLs, Twitter Handles, Instagram Handles. A list of vendors and their capabilities is available. and any additional requests made by the ad.*. Advertising for online gambling by province-licensed entities (such as sports betting and/or online casinos) is permitted only in the provinces where it is legal. This means that any URL within a VAST response must use the appropriate connection. Single phase induction motor: this compact powerful electric motor runs at 5 HP SPL 3450 RPM maximum speed, frame type: 56, input power: 3.1 kW, full load amp: 15 Amp - 16 Amp, voltage: 208-Volt to 230-Volt 60 Hz, rotation: non-reversible CCW, shaft length: 1.88 in./4.8 cm, shaft diameter: 5/8 in./1.59 cm keyed, phase: single phase, service factor: 1.15 For web and tablet, a minimum clearspace above and below the logo should be 20px height, but is always determined by web / mobile design. The simplicity of the Vevo logo allows it to be locked up to various different brand categories. Last ran on Billboard in the 12/2022 issue. In the last year, we identified 27,510 new product launches overall. Do not distort or warp the logo in any way. xsubt Video content lives on the Vevo YouTube channel, Apple TV, Samsung TV, and every Vevo outlet. (adsbygoogle = window.adsbygoogle || []).push({}); Below are the video specs for delivering videos to VEVO, anyrestrictions are put in place by YouTube. Advertising for sports betting is prohibited immediately before and during the live broadcast of sporting events. The large scale provides ample room for images, messaging and CTA's and provides large hotspot areas for click-through. CONNECTED DEVICES AD FORMATS. You can add this document to your study collection(s), You can add this document to your saved list. Black On White VEVO ask that any video be submitted is in HD, and adheres to the following rules: The video thumbnail that you submit must also adhere to VEVO guidelines. All political-related advertising must comply with local laws, rules, and regulations, in the applicable territory(ies). Opacity is used to further distinguish sub-categories that relate to each genre. 5. - PDF Slides, Specifications for File Format Types Using eCTD Specifications The minimum logo size for adequate legibility is 10px height. This keeps logo placement simple and consistent, while offering enough flexibility to accomodate a variety of layouts. Advertising for brick-and-mortar casinos, and/or other gambling establishments is permitted. A content provider can request the creation of an artist channel if one does not already exist. There are five main placement options when it comes to Vevo and partner logos. Sponsorship is prohibited by companies whose core business is the production or sales of spirits with more than 21% ABV. Advertising for unauthorized games of chance, misleading advertising, or advertising that is directed at minors or other risk groups, or does not comply with basic advertising standards, is prohibited. Channels are for artists only (not labels) and must include the artist name followed by the word VEVO. All other pharmaceutical advertising is prohibited. Scrolling Credits are acceptable if they are integrated into the video tastefully with accompanying music and visuals. x92 x0000x00002 xBBoxx 4x168x32 1x830x9 64x728x72 3x356x1 xSubtxype xFooxter xTypxe Pxaginxatioxn 00xBBoxx 4x168x32 ID: 819100.x0000 bbo,xatio xype,bbo, x0000, xype, xatio, typ, xagin, unit, xsubt, foo, xter, x92, vevo, preroll, video, companion. Download the Ad Specs Guide A peek at the ad platforms and ad specs in our new resource. -> https://en.wikipedia.org/wiki/Interlaced_video. For over a decade, fans have come to recognize the Vevo logo as a verified indicator of the premium, official content from the artists they are searching for and those theyve yet to discover. * VAST tracked display / companion ads are not tracked by Vevo. VAST Ad should include all dimensions for targeted platforms, including SD and HD (see above) Maximum File Size one <mediaFile> rendition: 10 mb: Maximum Bitrate one <mediaFile> rendition: 1000 kbps: Notes: The VAST Ad must include, at minimum, one rendition that conforms to the above specs. When requesting a channel, VEVO will only create a channel that is based on the artist of the video you are submitting. A list of vendors and their capabilities is available, All 3rd party VAST ads must be SSL compliant. x0000 However, these lockups are all slightly different to ensure that there is enough distinction across the brand. video 5. The VAST Ad must include, at minimum, one rendition that conforms to the above specs. VAST Ad Server must return crossdomain.xml file granting access to Vevo ad serving domains*, After 5 seconds the user may skip the ad or continue watching, Impression is counted at the start of the preroll regardless of whether the user skips or views the full video ad, See Video File specs above (excepting duration), Advertiser must provide URL to Skippable VAST. Any 728x90 Ad in 2-column view on MSN will be clipped by 100 pixels on the right side. 2023Vevo LLC, All Rights Reserved | Privacy Policy | Terms of Use. VEVO advertising reaches 564k visitors across desktop and mobile web, in countries such as United States, Netherlands, Germany, Spain, Philippines. PLACEMENT SCREENSHOTS. Vevo (/ v i v o / Vee-vo, an abbreviation for "Video Evolution", stylized in all caps until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube.The service is also available as an app on selected smart TVs, digital video recorders, digital media players and streaming television services. Creatives of different durations may not rotate through one VAST Ad, VAST Ad URL and all tracking callbacks must be SSL-compliant. With regards to the actual video, VEVO have a strict set of specifications for the dimensions and file type. Its very important for us! preroll Everything starts with the logo. When combining the logo with other elements in the composition, it is important that these elements are aligned to both the page margins and the logo itself. PLACEMENT SCREENSHOTS. Do not include front or end slates (displaying metadata), title or end cards, bars and tones, etc. Did you find mistakes in interface or texts? Broad-ranging content that speaks directly to various audiences. Leverage culture through content and contextual targeting. Through 1710Media, you can set up your VEVO channel and get discovered worldwide on the most popular music video platform out there. 3. Must be set to 00:00:05 for all linear elements. Advertising for online gambling by government-run entities (i.e., lotteries) is permitted. This should always align with page margins. Do not apply a drop shadow to the logo. Geographic, device or any other targeting on the third-party VAST Ad Server may result in discrepancies. There is no cost associated with the creation of a Vevo [YouTube] channel. Here's a quick example of some of the info you'll find in the new Instapage resource: Facebook. VEVO AD SPECIFICATIONS - pdf download. The Vevo service is not generally directed to children under the age of 13. Any social media links that you want to include on VEVO can be sent to us via email too. Manager - Media and Distribution Marketing, MediaRadar captures creative run on the top websites, magazines and national television stations for over. Below are the four main categories. This can make video releases a confusing process, but we are here to help! "The Latin genre is . Enabling brands to deliver nuanced marketing messages to local markets via premium content. Brand Architecture 4 Times Square, 25Th Floor, New York, NY US 10036. In 3 . For brand partnerships, the space between the two logos should equal the width of the Vevo O. When sizing the logos, start with the Vevo logo, then optically size and center the partner logo to achieve visual balance. The Vevo logo should only be used with black, white, and colors from our core palette. The creative and tracking pixels must only use HTTPS If your vendor does not auto correct the ad response to use the appropriate protocol or does not support the swapping of HTTP:// with HTTPS:// then SSL (HTTPS://) must be returned by default for all media and tracking URLs within the VAST ad, For the tracking of VAST Video Ad ads, we will request any insecure URLs via a secure connection. No advertising shall promote or contain any of the following types of content: Weapons, such as firearms, firearm components, ammunition, balisongs (switchblades), butterfly knives, and brass knuckles, Graphic images or accounts of physical trauma, Promotions that are likely to shock or scare, Promotions that are capitalizing on sensitive events, Sexually explicit images or any adult or pornographic content, Drugs and drug paraphernalia, including but not limited to, drug accessories, illegal drugs, and herbal drugs such as salvia and magic mushrooms, Tobacco or tobacco-related products, including cigarettes, cigars, tobacco pipes, and rolling papers; except that advertising for rolling papers is permitted solely for logged in users age 21+, Tracking pixels that are not SSL-compliant, including all subsequent calls, Tracking pixels from unapproved vendors (see list below). We will achieve this by swapping out HTTP:// with HTTPS:// prior to requesting the URL. MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type. Uploading your music video to Vevo through an official partner of the platform like 1710Media offers a great way to reach new fans, showcase your tracks in front of a worldwide audience and make some extra cash at the same time. * HD resolution required for Desktop & Living Room platforms, Some connected TV and game console devices do not support VAST-served video ads, * Hosting CDN must return Access-Control-Allow-Origin header granting access to vevo.com, Serves for 3 seconds along with presented by messaging in top-right corner of sponsored video content, All creative and tracking tags must be SSL-compliant, If an agency/vendor cannot supply SSL-compliant assets*, Vevo will site serve the creative and all billing will be off of Vevos ad server (FreeWheel) numbers. Brand/Product Logos/text that could be considered an "Ad" or endorsement that would conflict with the Ads VEVO and YouTube serve. If you wish to include text or a logo on the banner image, it must be in the center and can only be a maximum size of 1546 x 423 pixels. Vevo will not accept plain text credits that appear against a black screen without music and/or visuals. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. No spaces or special characters ( : ! If yes, then you can gain more Vevo views from our reliable service provider Authorityme. Advertising for pharmaceuticals must be in compliance with all applicable FDA guidelines. PowerPoint presentation 'VEVO AD SPECIFICATIONS' is the property of its rightful owner. Thumbnails are subject to YouTube's specifications and guidelines, more on this can be found here: Video thumbnails - YouTube Help (google.com). Providing alternate aspect ratios risks letterboxing, scaling and stretching of content to fit target aspect rations. ADVERTISING+SPECS+ +UPDATED+04/2015 Product:+VIDEO+PLATFORM+ Video+pre<roll+thatruns+mulE<plaForm+where+inventory+is+available+ PotenEal+plaForms+include . Last ran on YouTube - Music Channels on 5/1/2023. Advertising for online non-casino games is permitted. Categories . Vevo Branded Ticker Tracking Capabilities SSL Compliance Video Preroll General Specifications Duration Other Aspect Ratio 16:9No vertical or horizontal bars (No letterboxing, pillarboxing, or windowboxing) You must do your own research into all applicable law, rules, regulations, and standards governing the location(s) where your advertising may run. If applying the logo over imagery, always ensure there is enough contrast between logo and image to make the wordmark clearly legible. Can display at the end of the video for no more than 3 seconds (if combined with other promo items, the total display time for all promo items should not exceed 3 seconds), Cards/Slates that appear at the beginning of the video, Cards/Slates that appear at the end of the video for more than 3 seconds (total), Brand/Product Logos/text that could be considered an Ad or endorsement that would conflict with the Ads Vevo (and YouTube) serve, Digital/Physical retail or DSP callouts/buttons, End Cards for the purpose of YouTube Annotations. Below are some dos and donts for logo clarity. Frame Rate: Minimum 29.97 fps (preferred) or higher. Advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value is prohibited, except for Daily Fantasy Sports in the provinces where it is legal. 2023Vevo LLC, All Rights Reserved | Privacy Policy | Terms of Use. AAC 44.1K stereo, Linear PCM 16-bit 48K Stereo, AAC 16-bit 44K Stereo Establishing a minimum size helps ensure that the logos legibility is never compromised. companion. 10 . Its important that you familiarize yourself with these requirements, and research and stay up to date on any changes in all geographic areas in which your business operates. Weve created this advertising policy (Advertising Policy) to help our reseller(s), advertiser(s), and agency partners implement advertising campaigns that provide a great experience for viewers across the Vevo service (including, without limitation, the Vevo service distributed on or within third party service(s) and/or platform(s)), and generate great results for our advertisers. Do not place the logo on a vertical axis. We have key contact information for decision makers at Vevo. Use the Vevo Assets in any way that harms Vevo, its products or services, or in a manner which lessens or otherwise damages Vevo's reputation or goodwill. The 300x60 ad unit is the only companion that serves on VEVO.com . Please export all encodes using Compressor or QuickTime. Do not include front or end slates, title or end cards, etc. *Advertising for products that are labeled Keep out of Reach of Children but are of benefit to children, e.g., sunscreen or child-targeted dental products, can be advertised to children under the age of 13, to the extent there is any content available on the Vevo service that may be deemed to be primarily directed to such children under 13, as long as they are shown being used as directed. If you have any questions about Vevo Video & Thumbnail Specifications, feel free to contact our team via our live chat service. A list of vendors and their capabilities is available, All 3rd party VAST ads must be SSL compliant. Vevo artist channels on YouTube are controlled and owned by Vevo. A black screen without music and/or visuals different durations may not rotate through VAST! 4-Column view ( full screen ), you accept the terms of use property of its rightful.... Yet, we must first request one for you, free variety of layouts,... 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